Best “Email Marketing” Services for Small Business (2020)
Are you looking to dip your feet into mail365 marketing? Email marketing is the best way to connect with your visitors, build an engaging relationship, and convert them into customers.
Choosing the best email marketing service that has all the features you need is crucial for the success of your business. Each email marketing service has its own unique set of features, but there’s no reason to feel overwhelmed. We’ve got your back.
In this article, we’ll compare the top email marketing services to help you pick the best email marketing service for your business.
What Is Email Marketing and Why Do You Need It?
Email marketing is a great way to get your cheap email hosting message across, whether you’re a blogger and want to give your readers regular updates or you’re a business trying to generate more leads. With best email hosting marketing, you get your message straight into the inbox of the people you want to see it.
If you have a website of any kind that has traffic, then you need to do email marketing. Email marketing gives you the ability to contact your visitors even after they leave your website.
A few benefits of email marketing are:
Increase repeat visits: Over 70% of website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable content.
Build a loyal following: Repeat visitors are more likely to convert into customers, compared to first-time visitors. In fact, studies show that it takes 3-4 visits to your website for your potential customers to actually think of doing business with you.
Increase sales: Email conversions outperform both social and organic search traffic. So if you’re looking to make sales, then you’ll need to start email marketing.
How to Choose the Best Email Marketing Service
Choosing the right personal email hosting marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
Here are a few basic things you’ll need to focus on when choosing an email marketing service:
Ease of use: It’s important that the email marketing service you choose is easy to use and works with your business.
Automation: Almost all services out there allow you to automate your email campaigns, but each one does it in a different way. Take a look at how different tools automate your campaigns and figure out if they help solve your needs.
Industry: Some services are aimed at serving certain industries only. For example, ConvertKit was built specifically with publishers in mind. If that doesn’t describe you, then you’ll have to sign up for a service that better addresses your industry requirements.
Pricing: Obviously, the tool you choose must fit your budget.
Also, check out our article on how to create an email blast the right way.
With these things in mind, let’s compare some of the cheapest email hosting marketing services for your business.
Best Email Service Providers
Constant Contact – Best email service provider
Sendinblue – Best bulk email service for beginners
Drip – Best email marketing automation tool
ConvertKit – Best email tool for publishers
AWeber – Most popular email service company
Mailchimp – Best all-in-one marketing automation suite
GetResponse – Best email blast service for webinar marketing
MailerLite – Most Affordable mass email service
Keap – Best email service and CRM for customer service and sales
Constant Contact is the most popular email marketing service for small businesses. It comes with tons of customizable email templates that help you get a head start.
When getting started, you’ll be prompted to choose your industry, and your previous experience with email marketing. Based on your selections, you’ll get customized content and promotion ideas that will help you level up your email marketing.
Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast library of resources.
While most email marketing services offer 14 or 30-day free trials to test the service, Constant Contact gives you full access to their tools for 60 days.
Constant Contact pricing is based on the size of your email list.
$5/month – Limited functionalities
$20/month – For 0 – 500 subscribers.
$45/month – For 501 – 2500 subscribers.
$65/month – For 2501 – 5000 subscribers.
$95/month – For 5001 – 10,000 subscribers.
Constant Contact is best for smart businesses who’re just starting out with email marketing.
Get started with Constant Contact today.
Sendinblue is an email and SMS marketing software designed with simplicity in mind. Even an absolute beginner can easily start creating marketing campaigns without prior knowledge.
Based on customer interaction, you can send transactional messages with reliable delivery.
What sets Sendinblue apart from their competition is that their pricing is based on the number of emails you send.
You can buy SMS credits separately with no expiry date.
Free – $0 for 300 emails per day and unlimited contacts.
Lite – $25/month for 40,000 emails per month and no daily sending limit.
Essential – $39/month for 60,000 emails per month and the ability to remove Sendinblue logo from emails.
Premium – $66/month for 120,000 emails per month and marketing automation features.
Enterprise – Price varies and includes all premium features, dedicated account manager, priority support, and more.
Sendinblue is best for beginner marketers.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
You can customize your messages based on behaviors like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site, etc.
Their vast array of integrations let you send text messages, display Facebook ads, and much more based on your customer workflow.
Drip offers a 14-day free trial.
Basic – The Basic plan costs $49/month for up to 2500 active subscribers.
Pro – The Pro plan costs $122/month for up to 5000 active subscribers.
Enterprise – The cost varies for this plan and is for people who have more than 5000 active subscribers.
Drip is best for eCommerce websites and savvy internet marketers.